In 2012, Facebook created the Little Red Book to maintain its culture and vision as it scaled rapidly. Designed by Ben Barry, it encapsulated Facebook's ethos of "breaking things, thinking big, and moving fast". The book served as a manifesto to unify employees and remind them of the company's core values1. It became a symbol of Facebook's identity during its explosive growth.
In 2012, Facebook created the Little Red Book to maintain its culture and vision as it scaled rapidly. Designed by Ben Barry, it encapsulated Facebook's ethos of "breaking things, thinking big, and moving fast". The book served as a manifesto to unify employees and remind them of the company's core values1. It became a symbol of Facebook's identity during its explosive growth.
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